There are 2 types of approaches you can choose when it comes to creating an info-product.
It’s either you be creative or innovative.
Creative means, you observe the market and come up with a good solution. Basically, using your brain to think of how your info- product can solve the existing problem of what the market is having.
Like, if you see there are a lot of people having a problem writing a sales letter, you come up with a sales letter generator software.
Or, if you see that a lot of people are trying to organize their joint venture’s details, you can create a joint venture profile software. Basically, you’ll be the first person to hit the market. Make sense?
But if you want to minimize your risk of failure and make money fast, I’ll prefer to be an innovator.
Observe the existing products created to fulfill the demand of a market.
See how good the sales volume is.
Then, I’ll be an innovator to provide better solutions or tap on the existing opportunity.
Not sure what this means?
Let me explain …
If you happen to see in the market, there are a lot of sales letter generator software right now because there are a lot of innovative marketers.
Now, there are more innovative marketers that have created affiliate tracking tools that can be integrated with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.
Innovative marketing doesn’t limit to copying what is successful and trying to be better, bigger or cheaper.
That’s a very narrow observation on how to be profitable and it’ll normally fail.
Just by adding these 2 extra ingredients in it, you’ll change the whole profit model:
1. Finding an angle
Finding an angle means how you can position yourself unique from the originator. Example, A certain bank website was a success.
But other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by integrating with third party credit card companies.
2. Complimenting to the pioneer
Create an info-product that can ride on the existing successful market.
Software to manage your affiliates;
Software to extract your sales report into a Microsoft Excel file;
Software to create a search engine Tool that is integrated with your username or ID;
Video tutorials how to setup an online account;
and many more.
Observe what’s happening on the internet. Then, decide whether becoming a creative or innovative marketer will give you more profit and yet can reduce your workload. Then, TAKE ACTION.
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