Business Web Directories

An important tool in organizing and presenting the plethora of websites available on the internet is the use of Directories – an alternative to Search Engines that links and categorizes sites on the web. 

The main advantage to Directories as opposed to Search Engines is that directories are edited by humans, whereas search engines simply return automated results based on keywords which may not always be the most effective way to quickly find a website that is apropos to the topic being searched for. 

Websites are submitted to directories by the webmaster, where they are reviewed by neutral editors, evaluated, sorted into categories, and ranked within category according to relevance. 

They are then listed in a directory form that is simple to read and navigate for the average browser. For a website to create and maintain high web visibility – and therefore attract a high number of visitors – it is essential to be listed in a number of quality Directories. 

The best known directories are Yahoo, Dmoz and Google, but it is worth being aware of the quality of the directory before submitting a site. 

The average browser will not explore beyond the second or, at most, third page of directory results for their searched for topic, but if the Directory is not of quality some websites listed in those all-important first few pages may not deserve to be there. 

The usefulness of Directories to return appropriate search results to be valuable to a site is under debate.

If links are being sold across the entire site, that may be indication of a lower quality Directory. Google is one of the worst culprits for targeting sites that sell links, and sites that appear to promote the Google page rank of their pages. 

This may not be indicative of how relevant a site is to the topic searched for – it is all too easy for crafty webmasters to manipulate keyword SEO to gain a higher Google page rank than their site deserves. This is time-wasting and frustrating for browsers, and may result in them losing patience with the Directory all together. 

Another common problem with Directories to be avoided is that pages within the site may be linked only internally and not to other, relevant, quality, external pages. Search Engines will not find such pages if they are low on keyword content and they will be skipped over entirely.

Dmoz, the Open Directory Project (ODP,) editors are volunteers – they are naturally third-party neutral and will review and consider each submitted website on its own merits. Each editor applicant is screened for any conflict of interest, so any search results returned by Dmoz Directories can generally be trusted. 

The main downside to submitting a website to Dmoz is that the submission process can be interminable – although ultimately worth it in terms of relevant traffic directed to any website included in their directory. 

The Yahoo! Directory rivals Dmoz for size and comprehensiveness, and was in fact Yahoo’s initial reason for existence. It has since evolved away from the fundamental classic human edited format of Directories, by instituting crawler-based listings in 2002, but remains a quality Directory that can be trusted. 

The Yahoo! Directory is very clearly displayed on its homepage. LookSmart, and Zeal – LookSmart’s non commercial arm – are other famous examples of quality directories.

For a website to be listed in a trustworthy Directory such as Dmoz or Yahoo! can be one of the most important quality-assurance seals of approval and can be the essential difference between focused and relevant traffic to the site and random hits by frustrated browsers.

Disclaimer:  The contents of this site, such as text, graphics, images, and other materials contained on the page are for general information purposes only. This article is not a substitute for professional advice on the topics mentioned. This article does not create any form of offers to any legal or professional service. The site assumes no responsibility for errors or omissions in the contents. In no event shall the site be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action to follow the content, negligence or other tort, arising out of the use of the contents of the article. The blog reserves the right to make additions, deletions, or modifications to the contents at any time without prior notice. The site does not warrant that the site is free of viruses or other harmful components. It may contain views and opinions which are those of the authors and do not necessarily reflect the official policy or position of any other author, agency, organization, employer or company, including the site itself. It also does not provide professional advice, diagnosis, treatment or any legal service. The site does not endorse official procedures, legal actions or qualified services and the use of its contents are solely at your own risk.

Related Stories



Blogging: Free Internet Marketing Method

It's been years since blogging has been practiced. But it's just recently that it...

Writing Articles as an Affordable Internet Marketing Method

From Overture, a keyword suggestion tool, you will see the millions of searches done...

Affiliate Marketing: Why is it One of the Most...

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the...

Buyers and Sellers FAQS on Time Sharing

Buyers FAQS: Q: Why should I buy a RESALE timeshare from you instead of buying...

Business Website Tips

The design industry in general is very sensitive to outside influences all the time,...

Business Web Directories

An important tool in organizing and presenting the plethora of websites available on the...

Popular Categories