Every business online or offline needs a promotion. The type of business we wish to research is email marketing techniques.
Using newsletters, announcements, promotions, is a good, inexpensive way to reach prospects and customers with your message.
Being totally honest and keeping our integrity we don´t want to send promotions without the consent of the prospects.
You probably already have a number of email addresses collected in your contact management software. This would be a first source of addresses to use. With time you will know if the prospects are interested or not, usually you will get a notice
Rent lists from vendors that sell addresses of people who have given permission for address use. There are a variety of vendors who sell targeted opt-in lists for one-time or multiple use.
The vendor will do the mailing for you and you retain addresses after recipients take an action that gives you their email. The prices on lists vary widely (usually starting at $.10 per email), and it is likely that you will have to make a minimum order of at least $500.
This can fit into the spam category, and some associations and groups specifically prohibit bulk mailings to members by other members. Some associations will expel you for this kind of activity, but some are more permissive. Do research on what is permitted here!
Add a newsletter promotion to your email signature file. In addition to promoting your website, this is a good way to get people you know to sign up for your newsletter if you aren’t comfortable with adding them to the list automatically.
You can often set up list exchanges with other businesses for one-time or multiple use. Make sure that you have the permission of your list members to do this or you can create a lot of anger among your list members.
Many people publish their email addresses on the web. This way is used by many, by manually collecting these email addresses or using software to do this automatically. This method is in the spam category, so not to be recommended.
Promote the value of your newsletter or mailing list on your web site and use special functions to encourage sign-ups:
Pop-up windows ,pop Under Windows, registration for articles, etc.
There are simple affiliate-type programs that enable you to buy live addresses from site visitors. Average cost is $.25 per each email address Well, this too fits into a spam metod, but it can work.Many of those lists are more likely not alive any longer either, and have been sold over and over.
Create the opportunity for your subscribers to forward your email newsletter. If your content is high-value, this “viral” method can multiply your subscribers very effectively.
Your great content can encourage subscribers to sign up for your newsletter, and the cost of the promotion is the use of your content.Many newsletter publishers will allow you to promote your newsletter in their mailings for a fee or for some kind of exchange, including promoting their newsletter in yours.
There are a number of sites that promote or list different newsletters for people to subscribe to. You can also join up with other newsletter publishers with common target markets and list your newsletters together on each of the publisher’s sites.
The Implied endorsement is nearly the most powerful way to boost return on investment within advertising and email lists.
Presenting a great value to your niche market and becoming the “must have” newsletter is going to be important in building your list. This kind of value travels fast by word-of-mouth. Not to mention having a product that is so attractive and valuable that people are raving after it.
The product that creates its value on its own and repays and doubles its value: after all you are not after the product solely, you are buying a value for yourself, a service , a solution.
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