Do you know exactly why people don’t seem excited to buy your product? Have you ever wondered why your competitors make more sales even though they have a terrible product to offer?
Even worse, why people couldn’t even be bothered to leave their email address in your opt-in form and subscribe to your free newsletter?
You may wonder if people just don’t feel interested in buying your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.
You’ve got to stop whatever you’re doing and think for a moment. It is not your product to be blame. Sometimes your own sales letter is the one that kills your business.
You’ve written some words that people don’t even want to hear and scare the hell out of them. Studies have shown using these words will decrease your sales up to 75%.
So, what are exactly the bad words you should never say in your newsletter?
- Buy – This specifically asks people to take out their wallet and spend some money. Bear in mind, most people surf the Internet searching for certain information for free and sometimes they need more time before considering buying your product.
Whatever business you’re doing, using this word alone can destroy your business in a split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sounds better, “Buy this amazing product” or “Claim this amazing product.”
- Learn – This will remind people back in the old days where they had to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge.
Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are giving somewhere. Does this word sound a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”
- Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you.
Study these two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?
4) Things – Using this word will not make your sales letter sound astonishing. It makes the sales letter very boring to read. This will make people lose their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”
5) Stuff – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider these two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click?
If you can avoid this 5 bad words, your sales will definitely boost up to the roof. Don’t neglect the power of these words. Now, it’s time for you to check all your sales letters and change them (if any) right away. You will be surprise of the outcome.
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