An Internet Marketing Strategy For The Mystified

Okay, you’ve got your web site set up, you are sure that it is search engine friendly and you are pretty certain what your customers want. You’ve identified at least 3 affiliate programs/products that you want to promote and you think that they meet your potential customer’s needs. So now what->

Well unfortunately the days, that I can remember, of “build it and they will come” have long gone.  Unless you promote your web site – no one will know that you are there and no visitors means no sales.  So where so you go from here->

Well take a deep breath, a pen and paper and let’s start on your Marketing Strategy.  

Briefly for a new business, with a relatively inexperienced marketer, your strategy will probably include the following options:

-> Pay Per Click Advertising

-> Article Marketing

-> Email Marketing

-> Community Marketing

-> Classified Advertising

So let’s get started – and before you start panicking, you are just writing your Marketing Strategy. This course will explain how to do all of the following.

Your Advertising Kit

For each of your programs/products

1. Write a short advert – say 50 words.

2. Write a very short advert – say 15 words

3. Write a short article – say about 400 – 600 words.

4. Decide on your keywords – say about 30 – 50 words.

Your Marketing Kit

For your web site theme

1. Write at least 6 short autoresponder messages.

2. Find or write at least 2 giveaway products.

Your Marketing Tools

1. Your web site

2. An autoresponder

3. A good email account

Now let’s put all of these together into your first Marketing Strategy:

  1. Submit your web site to all the major search engines.  This will start to get your web site noticed.  As this takes a long time, it needs to be the first thing that you do.  You can do this yourself or pay someone else to do this for you.  We provide this service for our customers for $20 a month, which includes submission to Google, Yahoo and MSN.

2. Set up your autoresponder form on your web site and load your messages into the autoresponder.  Ensure that you offer one of the giveaway products as a bonus for signing onto your ezine. The second giveaway can be set up for message 3 or 4. Your messages should be sent in the following intervals. Day 1,3,7,7,7,7

3. Set up your download pages, for your bonus products as well as the products you are selling.  Ensure that you provide an extra offer on each download page.

4. Submit your article – including your resource box, to about 6 major ezine article sites.  Limit yourself to 6 at the moment.  Each of these submissions, if accepted, will give you a link to your website.  If too many links to your new website appear very quickly, search engines assume that you have been using “black hat” SEO tactics (a total no no) and will not list your site.

5. Identify 4 forums that discuss the topics of your web site.  Set yourself up an account name that describes you well.  We use the name “Biz Guru ” which is our trademark and name. Set up your signature to include your web site address.  Start answering questions asked within the forums.  Do NOT post adverts for your web site or products.  Use this time to establish your credentials.  If you answer questions well and contribute to the forums, your web site tag will be noticed. 

6. Set up a PPC campaign – you can start with the smaller search engines first.  Take your very small advert and your keywords and use them in your campaign.  Most search engines will help you with your choice of keywords.  Remember to set a budget and test, test and test again until you get quality and converting traffic.

7. Set up some classified ads. You can do this one of two ways: i)choose one or two major sites/email lists and advertise with them. ii) use an ezine ad blaster to send your ad out to numerous lower quality places.

  1. Test, Update and Modify. Review, change and add to your PPC keywords. Submit more articles and adverts.  Start tactfully promoting your products in the forums.

Disclaimer:  The contents of this site, such as text, graphics, images, and other materials contained on the page are for general information purposes only. This article is not a substitute for professional advice on the topics mentioned. This article does not create any form of offers to any legal or professional service. The site assumes no responsibility for errors or omissions in the contents. In no event shall the site be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action to follow the content, negligence or other tort, arising out of the use of the contents of the article. The blog reserves the right to make additions, deletions, or modifications to the contents at any time without prior notice. The site does not warrant that the site is free of viruses or other harmful components. It may contain views and opinions which are those of the authors and do not necessarily reflect the official policy or position of any other author, agency, organization, employer or company, including the site itself. It also does not provide professional advice, diagnosis, treatment or any legal service. The site does not endorse official procedures, legal actions or qualified services and the use of its contents are solely at your own risk.

Related Stories

spot_img

Discover

Blogging: Free Internet Marketing Method

It's been years since blogging has been practiced. But it's just recently that it...

Writing Articles as an Affordable Internet Marketing Method

From Overture, a keyword suggestion tool, you will see the millions of searches done...

Affiliate Marketing: Why is it One of the Most...

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the...

Buyers and Sellers FAQS on Time Sharing

Buyers FAQS: Q: Why should I buy a RESALE timeshare from you instead of buying...

Business Website Tips

The design industry in general is very sensitive to outside influences all the time,...

Business Web Directories

An important tool in organizing and presenting the plethora of websites available on the...

Popular Categories

Comments